AI control of the e-shop

MCP server, REST API, catalogue managed via ChatGPT and Claude

Custom MCP server (Model Context Protocol) on top of the e-shop API, with 123 tools. ChatGPT, Claude and other assistants connect with a single package and a token, then work with the catalogue like an operator in the admin. The client never has to open the admin at all.
REST API with 132 operations across 91 endpoints, documented in OpenAPI including Swagger UI. Usable without AI too, for your own scripts, mobile apps or connecting other systems.
Security and permissions: a token per application, read or readwrite scope (the server rejects write tools presenting a read token), IP allowlist, a requests-per-minute rate limit and a full audit log of every call (who, when, what changed, how long it took).
Products: creating and editing, descriptions and titles in eight languages in a single call, parameters and their value lists, tags, visibility, promo prices with a time window, shipping weight, publishing from draft, push to accounting.
Media: bulk upload of images (up to 20 per call), videos and PDF documents, gallery ordering and main image selection, management of public files.
Product relations: accessories, variants, replacements for sold-out items and add-ons. The AI reads the specifications of both products and decides on its own whether they belong together. This is the kind of work nobody ever finds time for, yet it shows up most in the cart.
Pricing: B2B rules over supplier feeds, B2C competitor monitoring including price-list imports, a preview of changes before approval (preview first, apply only afterwards) and clearance of slow movers according to a chosen strategy.
Analytics and CRM: orders across 20 dimensions with cross-tabulations of up to three dimensions at once (day × site × state, day × product × brand), sorting by revenue or profit, customers, invoices and real margins from Money accounting.
Marketing attribution: source, medium, campaign, click ID and referrer on every order. That makes it possible to tell where a sale actually came from and to optimise PPC against real margin. A separate marketing app pulls the same data through the API.
Safeguards: client-side request throttling, a health check on startup and the target domain right in the tool names, so the AI never hits production when it meant to hit the test site.
What this looks like in production is shown in the SYNTEX.cz case study: 1,145,560 requests and 164,393 product changes in 50 days, without a single click in the admin.

Case study SYNTEX.cz A whole catalogue on autopilot 15. 7. 2026 peak 134,271 5. 9. 2026 1 145 560API requests 164 393product changes 33 616products in catalogue 5 480 hmanual work saved View it

Basic functions

Products, variants, categories, multimedia

Unlimited products, manufacturers and categories: products can be classified into multiple categories at once (e.g. "beer" + "gift sets" + "sale")
Variants and product sizes (S/M/L, volumes 0.3 / 0.5 / 1 l, bundles): each variant with its own EAN, warehouse position, separate B2C/B2B stock and per-branch breakdown
Per-product pricing matrix: selling price (with/without VAT, automatic conversion), promo price with time window (date from–to), promo discount in %, retail price (RRP) for strike-through, separately for CZK and EUR
Related, alternative, substitute products, gifts with goods, gift boxes, cart upsell and cross-sell "You might also like"
Product gallery: images, videos, documents (PDF datasheets), custom images for each variant, automatic WebP optimization
Intelligent karma ranking: listing order is computed automatically from stock, sales over 30/90/180 days, age since stocked, image count and manual boosts; separate karma for B2C and B2B
Detailed sales history in product edit: last sale date, units over 1 / 3 / 6 months (B2C and B2B separately), clickable link to invoices
Custom messages "If out of stock" / "If sold out", search keywords (synonyms, alternative names, typos)
Granular user rights (admin / editor / accountant / warehouse), audit log of all changes (who, when, IP, old → new value), price history for pricing audit

Currencies and languages

Multi-currency, multi-language, automatic translations

Unlimited currencies: CZK, EUR, USD, GBP, PLN, HUF and more; automatic exchange rate updates from CNB or ECB once a day, custom margin/rounding per currency
Unlimited languages: CZ, EN, DE, SK, PL and more; each language has its own URL structure (/cz/, /en/, /de/) with hreflang and canonical URL
Automated AI translations of product descriptions, parameters, categories and SEO texts via DeepL or Google Translate: translate the whole catalog into all languages with one click
Per-language SEO optimization: separate title, meta description, OG tags, JSON-LD and robots directives for each language; custom URL slug for each translation
Multi-shop: various combinations of languages and currencies (CZ in CZK, SK in EUR, DE in EUR), each with its own design, shipping, payments and stock
Localized invoicing in order currency, custom terms, GDPR text, e-mail templates and notifications per language (CZ/EN/DE/SK)

Payment gateways

GoPay, ComGate, PayU, GP Webpay, Apple/Google Pay

PayU: payment gateway for CZK, EUR, GBP, HUF, PLN, RON, USD and other currencies
GoPay: complete payment gateway support
ComGate: connection to the payment gateway; support for quick payment buttons
Twisto: support for online processing and settlement of deferred payments
GP Webpay: support for accepting MasterCard / VISA payment cards, used by Česká spořitelna, Raiffeisenbank, Komerční banka and others
ČSOB payment gateway: support for the acceptance of payment cards from ČSOB
Braintree: subsidiary of PayPal, support for payment card acceptance, easy data entry directly in a popup window on your website, remembered cards and recurring payments
Apple Pay: support for payments using mobile applications
Google Pay: support for payments using mobile applications

Accounting, warehouse, ERP and CRM systems

Pohoda, Money, K2, Helios, SAP, Abra

We can connect to basically any accounting system, read products, prices, customers from it, upload back orders, invoices and credit notes.

Pohoda: connection to accounting and warehouse management, CZ and SK versions, directly connected to the SQL database (maximum speed), XML exports and imports and connection to mServer (customers, orders, invoices, stock levels)
Money S4/S5: direct connection to the SQL server of the accounting system, reading stock levels, prices, dealer and retail prices, discounts
K2 ERP: connection to the accounting system, orders, goods, product tree, translations and different currencies, stock levels, product labels, parameters
ABRA Flexi: connection to accounting system, orders, goods tree, stock levels, prices, creation of orders, invoices, credit notes
Helios Red: online connection to warehouse system, products, categories and order processing system
PREMIER System: connection to the accounting system, orders, invoices, partners, stock levels, via API
Vision32: connection to the accounting system, orders, invoices, partners, stock levels, via API
InfoOffice: direct connection to SQL server / database, for products, prices, warehouses, order entry, support for forwarding info on payment status
eWay CRM: direct connection to the information system, embedded directly in the Microsoft Outlook application

Accounting, warehouse, ERP and CRM systems

Warehouse systems, labels, Balíkobot

Zebra TC22/27, label printing, Balíkobot, Packeta, DPD

Full warehouse workflow: picking with Zebra scanners, automatic label printing, stock position tracking, bulk shipment generation and customer tracking. Support for all EU carriers.

Warehouse app for Zebra TC22/TC25/TC27 scanners: pick order by scanning EAN, verify warehouse position, reprint label, separate "warehouse" user role
Multi-warehouse: stock breakdown across branches / central warehouse, dispatch from the right warehouse based on availability, separate B2C and B2B stock for the same product
Balíkobot: aggregates APIs of all carriers; bulk label generation (select orders → fill in dimensions/weight → produce PDF labels → print); automatic tracking number e-mailed to customer
Zásilkovna / Packeta: Z-Box, pickup points across the EU, COD, international shipping
Czech Post: To the post office, To the hand, Balíkovna, EMS, registered letter
PPL, DPD, GLS, FedEx, UPS, DHL, TNT: standard and express delivery, pallet transport
Per-product special shipping: chilled goods, pallet shipments, in-Prague courier (Liftago Express), personal pickup at selected branches
Automatic shipping calculation from weight, package size (W×H×D in cm), country and carrier; free shipping above order threshold or via discount coupon
Label printing on Zebra ZD via serial / Bluetooth, label templates with logo and barcode
Order states: New → Paid → Processing → Picked → Shipped → Delivered; each transition triggers a customer e-mail

Management charts, margins, profitability

Turnover, margins, profitability, real-time dashboards

Interactive turnover, margin and order graphs in real time: divided by sites, currencies, categories, manufacturers, carriers, payments and warehouses; selectable periods (day / week / month / quarter / year)
Profit prediction for end of month, quarter and year, including year-over-year comparison with the same period last year
Margin and profitability per product, category, brand, client and the whole shop; margin visible before and after discounts, coupons and loyalty programs
AOV (average order value), conversion rate, repeat purchases, customer life-time-value
Top products: bestseller ranking with manual pinning (pin to top of homepage / category); identification of declining products (top last year, gone this year)
Top clients: ranking of most valuable customers by annual turnover; input for VIP care and retention campaigns
Slow movers: products unsold for over 3 / 6 / 12 months, candidates for sale promotion; clickable link directly to product edit
Turnover rate and its calculation, daily and monthly summaries, customers with first order this month, reactivated customers after long inactivity
Excel / CSV export of every report, scheduled e-mail reports (daily / weekly summary to staff)

Marketing and discount promotions

Discounts, coupons, gifts, promo prices, limited-time deals

Discount coupons: fixed amount or % after entering a code (BLACKFRIDAY, SPRING2026); restrictions: period, usage limit, tied to specific customer, minimum cart, restriction to products / categories / brands; choice of discount from retail or selling price (combinability with other discounts)
Volume discounts: tiered "Buy for 1,000 CZK → 5 %, over 3,000 CZK → 10 %, over 5,000 CZK → 15 %"; automatic in cart, per currency, with time window
VIP club (turnover discounts): bronze / silver / gold level based on customer's annual turnover; discount applied automatically for logged-in VIP, customer sees status and progress to next tier
Countdown promotions: top bar above the site with promo text and live countdown timer ("in 2 days 05:14:23"); per language, optionally linked coupon; auto-disappears after deadline
Per-product promo prices: time-limited price in product edit (date from–to, CZK and EUR separately); strike-through regular price next to promo
Gift vouchers: automatic generation of PDF voucher with unique code, accounting, automatic redemption in cart
Gifts with goods, 1+1, 2+1, 3+1 free, gift boxes and wrapping
Price tiers: custom prices for selected products/customers, separate from B2B/VIP, with change history for audit
Discount priority order: price tier → promo price → volume discount → coupon → VIP club; admin enforces maximum combined discount cap (default 50 %)
Customer segmentation by purchased products, categories, brands, annual turnover, location, B2C/B2B; segment export for Salesforce / Mailchimp / Ecomail

E-mailing

Newsletter, automation, segmentation, A/B testing

Transactional e-mails: order confirmation, invoice PDF, password reset, B2B approval, credit note, payment reminder; templates per type × language (CZ / EN / DE / SK), WYSIWYG editor with variables (%name, %varsymbol, %basket, %total)
Own SMTP server (hMailServer / Postfix), SPF, DKIM, DMARC setup in DNS for maximum deliverability: e-mails don't land in spam
Salesforce Marketing Cloud: enterprise integration for segmentation and campaigns; shop syncs contacts, orders, browsing events
Ecomail: Czech newsletter alternative, consent sync via API, automated workflows, opt-out propagation
Mailchimp, SendGrid, Mailgun: API integration for bulk mailings and transactional e-mails
Abandoned cart: automatic reminder 1 hour / 24 hours / 3 days after abandonment; optionally with discount coupon
GDPR consents: explicit opt-in at registration and checkout, audit trail (date, IP), one-click unsubscribe in every e-mail, automatic opt-out propagation to Salesforce / Ecomail
Campaign statistics: open rate, click-through rate (CTR), conversion rate, unsubscribe rate; A/B testing of subjects
SMS notifications via API (SMSManager, Twilio): order confirmation, dispatch, delivery; optionally for VIP customers
Social networks: Open Graph, X (Twitter) Cards, share buttons, Facebook Pixel, LinkedIn Insight

AI features

AI product descriptions, translations, recommendations

AI product description generation: Claude or GPT writes SEO-optimized descriptions from parameters, photos and category; one-click bulk generation for the entire catalog
AI translations (DeepL): descriptions, parameters, categories and SEO texts automatically into CZ / EN / DE / SK / PL; quality on par with a native translator at a fraction of the cost
AI product recommendations: "You might also like", "Related", "Alternative" and "Substitute" products generated automatically from customer behavior and description similarity
AI review summarization: aggregation of hundreds of reviews into a few sentences ("Customers most praise… Most often criticize…")
Karma product ranking: self-learning algorithm weighs stock, sales (30/90/180 days), age since stocked, image count, seasonality; separately for B2C and B2B: each segment sees first what actually sells in it
Intelligent fulltext (ElasticSearch): typo-tolerant search (fuzzy match), Czech morphology, synonyms, autocomplete with TOP products
AI duplicate detection: finds similar products in catalog likely representing identical goods (for catalog cleanup after import)
AI customer segmentation: clustering by purchase behavior for marketing campaign targeting (RFM analysis, churn prediction)

About development with AI

Search

Fulltext, facets, autocomplete, fuzzy match

We search in products, parameters, brands, descriptions, reviews and articles: fast, typo-tolerant, with automatic faceted filtering.

ElasticSearch: own search engine, no third-party fees, response in 50–100 ms even on tens of thousands of products (DB would take seconds)
Autocomplete: suggestions from 3 characters, with TOP products / categories / brands and image previews
Fuzzy match: typo-tolerant search, Czech morphology (roots: pivo / piva / pivem find the same), diacritics optional
Per-language synonyms: sweater ≈ pullover, glass ≈ tumbler, custom list editable in admin
Faceted filtering: price (range slider), brand, category, material, color, size, parameters; updates results in real time
Configurable boost: title × 5, category × 3, body × 1, custom weights per field; manual pinning of products to top of results
Search statistics: TOP 50 searched terms with conversion rate, queries with no results (gold mine for adding synonyms or sourcing new goods)
Incremental indexing every 15 minutes + full reindex daily at 00:01; manual reindex with one click (per category / brand / article)
Alternatives: Luigi’s Box (commercial), Algolia, Sphinx, Meilisearch, integration on demand

B2B functions and CRM

Per-client pricing, approval flows, sales reps

B2B request approval workflow: client fills in company data (VAT ID, ARES auto-fill), admin sees yellow "Pending" box, one-click approve / reject with reason; client receives automatic e-mail
Global B2B discount in % + per-category discounts: hierarchical editor (e.g. Beer −15 %, Bottles −18 %, Kegs −20 %), with fallback to global discount if category not defined
Custom prices per product or per customer: contract prices for specific companies override everything else
Credit limit + invoice maturity (typically 14 / 30 days): admin sees real-time "Outstanding" (sum of open invoices) and "Available credit"; once limit exceeded, payment on invoice is not offered to client at all
Mandatory PO number: optional requirement of client's internal order number on every order
Billing e-mail: invoice sent to separate address (e.g. accounting), not the main client e-mail
Multi-user company account: company has multiple contacts/buyers under one account, with distinct rights (order / approve / view invoices)
Order approval workflow: buyer creates order, manager approves, only then it's sent
B2B audit log: history of all changes (credit limit, maturity, discounts, blocks) with admin, date, IP, old → new value
B2B data import from ERP: Pohoda, Money, K2, Helios, SAP, Abra; loads customers, list prices, discounts, open invoices, credit positions
Reporting for sales reps: client-to-rep assignment, turnovers, visits, inactive clients, plans

XML feeds and exports

Heureka, Zboží.cz, Glami, Google Shopping, Facebook

Google Merchant Center / Google Shopping: complete feed (titles, descriptions, GTIN, prices, availability, variants, Google taxonomy); with support for Performance Max and Smart Shopping
Heuréka.cz / Heuréka.sk: product feed + separate availability feed (real-time stock); Heuréka cart API for "Verified by customers" reviews
Zboží.cz and Sklik dynamic remarketing: product feed + event signaling (view, cart, purchase)
Glami: fashion portal (clothing, shoes, accessories), with localized variants for CZ, SK, HU, RO
Facebook Catalog / Meta Pixel: dynamic remarketing on FB and Instagram, automatic ViewContent, AddToCart, Purchase events
Allegro, Alza partner, NajNákup (SK), Compari (HU/RO), Idealo (DE)
Custom XML / CSV / JSON exports: arbitrary structure to spec, generated overnight or on demand, with authentication (HTTP Basic / API key / IP whitelist)
Google Tag Manager + GA4 e-commerce events: complete data layer (impressions, click, add-to-cart, checkout steps, purchase, refund) without writing custom code
Heuréka cart (HK): API integration including shipping, payments and order confirmation
Sitemap.xml, robots.txt, RSS, Atom: auto-generated, per language, with hreflang

REST API, Swagger

Full REST API, OAuth2, documentation in Swagger UI

Full REST API: CRUD operations for products, variants, categories, orders, invoices, customers, warehouses; everything the admin can do, the API can do too
Authentication: OAuth 2.0, API keys, JWT tokens; optional rate limiting (per key), IP whitelist, call audit log
Swagger UI documentation: interactive "try-it-out" right in the browser, OpenAPI 3.1 spec, always up-to-date (generated from code)
Webhooks: push notifications to your endpoints on events (order received, paid, shipped, customer registered, review added); with retry logic and HMAC signing
GraphQL endpoint optionally, for frontend apps that need exactly what the request asks for (no over-fetching)
Mobile apps: native iOS / Android apps talk to the e-shop exclusively via API; you can also build a custom headless frontend (React, Next.js, Astro)
Ready-made integrations: Power BI / Tableau (BI reporting), Zapier / Make (automation), n8n (self-hosted workflows), Slack / Discord notifications

Web hosting

Our own servers, monitoring, daily backups, 24/7 SLA

We deliver the e-shop "turnkey" including hosting on our own servers. Full access, no vendor lock-in: you can move everything elsewhere anytime.

Windows hosting: Windows Server managed by us, IIS, PHP 8.4, MariaDB, Redis, ElasticSearch, hMailServer, Bonobo Git Server; perfect for Microsoft stack integration (.NET, SQL Server, Active Directory)
Linux hosting: managed Nginx, PHP 8.4, MariaDB, Redis, ElasticSearch; lightweight alternative with lower licensing costs
SSL/TLS automatic: Let’s Encrypt or commercial certificate, automatic renewal, HTTP/2 + HTTP/3 (QUIC), HSTS
Cloudflare CDN: static assets from 300+ datacenters worldwide, DDoS protection, WAF (Web Application Firewall), bot mitigation
Daily backups to second geographic location (off-site), 30-day retention, point-in-time recovery from MariaDB transaction log; restore tested monthly
24/7 monitoring: uptime probe every 30 seconds, alerts to e-mail / SMS / Slack on outage; measured SLA 99.99 %
Performance monitoring: response times per URL, slow queries, error rate, RUM (Real User Monitoring) from Cloudflare
Staging environment: identical copy of production for testing changes, deploy via Git tags, rollback with one click
Full SSH / RDP access, own cron jobs, own e-mail addresses, own subdomains; no vendor lock-in: code and data are yours